A PR agency run by former journalists who guarantee results.
We only invoice you once we've achieved the results we've agreed
We're former national journalists who now run a PR agency, so we know what makes a story because we used to decide what ran. Founded in Manchester in 2013, with a second team in London, we get clients into the national press, into Google and into AI answers, and we agree the results in writing before we start.
- PRWeek Global Awards winner
- Select Car Leasing: 10,000+ pieces of coverage
- Prestige Flowers: 2,400+ pieces of coverage
- CEL Solicitors: 1,500 pieces of coverage
- We Buy Any Home: 1,057 pieces of coverage
Our guarantee
We agree your KPIs in writing before we start. If we don't deliver, you don't pay us. No ifs. No buts. No excuses.
Who we work with
Consumer and ecommerce brands
Retailers, online brands and the products people buy every day. We time national coverage to the moments that matter to your trade, from Black Friday to Valentine's, and earn the links that keep you ranking in between. Prestige Flowers got 2,400 pieces of coverage and a 2.5x lift in branded search that way.
Professional services and B2B
Law firms, finance, property, automotive and the businesses that sell to other businesses. We make your partners and experts the people journalists ring first. CEL Solicitors became the national voice on scams: 1,500 pieces of coverage, BBC Morning Live, ITV Tonight.
Founders, leaders and high-profile individuals
The person the company is built around. Expert comment, opinion pieces, broadcast and awards that build a profile, and a calm hand when a story turns against you. We've protected reputations for businesses and individuals when it mattered most.
What our clients say
“The team at marco/richards really understands Prestige Flowers and the stories behind our brand. They’ve helped us connect with new audiences through meaningful press coverage, building recognition and trust across our key seasonal campaigns and everyday gifting occasions.”
“If you're looking for a PR agency that delivers exceptional results, then look no further than the team at marco/richards. They have worked alongside us, supporting us every step of the way. The team, who are among the nicest people you could hope to work with, have transformed our media profile, consistently securing fantastic coverage across the national press. I couldn't be happier with the service. It's superb.”
“PR has helped us cut through a bustling market. Lawncare is crowded and it's easy to get lost in the noise. Still, marco/richards has helped us consistently land strong coverage in high-quality publications, with links that really support our wider marketing and SEO efforts. Having that steady drumbeat of expert commentary has been a big win for us.”
Our work in action
Automotive
Select Car Leasing
A rolling programme of data stories and expert comment placing the brand across national motoring and consumer press, building the authority profile behind their organic growth.
- 10,000+
- Pieces of coverage
- DA 70+
- Average authority of earned links
Ecommerce
Prestige Flowers
A year-round lifestyle PR programme timed around peak trading windows, generating 2,400+ pieces of coverage and a 2.5x uplift in branded search.
- 2,400+
- Pieces of coverage
- DA 70+
- Average authority of earned links
Legal
CEL Solicitors
A legal PR and consumer trust campaign that turned CEL Solicitors into the national press go-to voice on scams, securing 1,500 pieces of coverage.
- 1,500
- Pieces of coverage
- DA 70+
- Average authority of earned links
Property
We Buy Any Home
A rolling property PR programme of rapid newsjacking, original data and expert commentary that has grown coverage and reach year on year.
- 1,057
- Pieces of coverage
- DA 80+
- Average authority of earned links
How we work
Every brief starts with a free hour. You tell us what you need; we tell you what's realistic and what it costs.
Then the KPIs go in writing: coverage, links and outcomes, agreed before we start.
We find the stories editors will run, and build the evidence behind them: original data, expert comment, the things you know that nobody has said yet.
We pitch and place through newsroom contacts built over years, and we brief you before every interview.
We report against the KPIs, not a pile of clippings. If we're short, we keep working. If we miss, you don't pay.
Frequently asked questions
- What does marco/richards do?
- We're a PR agency run by former national journalists, founded in 2013, with teams in Manchester and London. We get organisations and the people who run them into the press, into search and into AI answers, and we guarantee the results in writing.
- What does guaranteed results mean?
- We agree clear monthly KPIs before a campaign starts and put them in writing. Depending on the campaign, those KPIs might include levels of media coverage, authoritative links, share of voice, executive profile or other agreed outcomes. We only guarantee what we genuinely believe we can deliver. If we don't deliver, you don't pay us. No ifs. No buts. No excuses.
- How do we start working with you?
- Start by telling us about your organisation and what you want to achieve. We’ll give you an honest view on what is realistic, which of our services are most relevant and what we think it will take to get the result you want. PR isn't right for everyone and, if we don’t think PR is the right answer, we’ll tell you. Once we agree the strategy, we set clear monthly KPIs and put them in writing before the campaign starts. And, importantly, the people you meet at the beginning are the people who work on your account. We don’t win the work and then hand it down to a junior team.
Book a free, one-hour consultation
with our team
An hour with a former national journalist. You'll leave knowing what coverage is realistic for you, which stories would land, and what it would cost.