The challenge
Select Car Leasing is one of the UK's leading car and van leasing brokers, founded in Reading in 2004 by Mark Tongue and James O'Malley. Serving more than 55,000 personal and business customers and handling around 30,000 vehicle orders a year, the brand needed thought leadership that could drive headlines nationally, regionally and locally, cementing its position as the leading authority for journalists looking for motoring commentary.
We started working with Select Car Leasing in 2018, and they're still a retained client today. Over that time, we've built a rolling programme of data stories and expert comment, placing the brand across national motoring and consumer press and building the authority profile behind their organic growth.
Our approach
Our programme combines original motoring data stories, seasonal cost-of-driving research and rapid expert comment, pitched by former national reporters straight into motoring and consumer desks, ensuring Select Car Leasing is front of mind whenever journalists need an authoritative voice on the industry. It is motoring PR built to be read, quoted and linked.
The outcome
That approach has delivered more than 10,000 pieces of national and regional coverage, with features in titles including The Guardian, the Daily Mail and The Mirror, and earned links carrying an average domain authority of 70+ and over 10,000 backlinks secured to date. The result is consistent national and regional coverage, a steady stream of high-authority editorial links, and sustained organic growth across Select Car Leasing's commercial landing pages.