The challenge
We Buy Any Home is a UK cash property buyer, purchasing houses, flats and commercial properties directly from sellers across England, Scotland and Wales. With more than 25,000 people a year trusting the team to deliver a cash offer within 24 hours and complete in as little as seven days, the brand needed property PR that matched its reputation — fast, reliable and authoritative on everything happening in the property market.
Our approach
Property press covers a huge range of topics, from what makes a home sellable, to fixing common decor mistakes and reacting to major housing news from the government — we've covered it all for We Buy Any Home. That has meant reacting fast to major budget announcements, commentating on royal properties and sharing the common mistakes that cost homeowners money. We've also gone beyond reactive commentary, sourcing original data and conducting the Property Markdown Index in partnership with Tytl to give journalists a story they couldn't get anywhere else. It is original data campaigns built to earn national press coverage.
The outcome
The numbers tell their own story of growth. We've secured 1,057 pieces of coverage for We Buy Any Home, reaching a combined audience of 42.1 million, with features in titles including Ideal Home, The Mirror and the Daily Mail — and year-on-year growth in both volume and reach as the brand has become an established voice in the property press.