marco/richards
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Legal

CEL Solicitors

Positioning CEL Solicitors as the national voice on scams

A legal PR and consumer trust campaign that turned CEL Solicitors into the national press go-to voice on scams, securing 1,500 pieces of coverage.

CEL Solicitors national scam awareness legal PR case study by marco/richards agency

Campaign Statistics

1,500

Pieces of coverage

DR 70+

Average authority of earned links

The challenge

CEL Solicitors is the UK's largest consumer law firm, having recovered £135 million for more than 9,000 scam victims since launching from a 200 sq ft office at Liverpool's Albert Dock. Alongside its flagship fraud and scam recovery service, the firm handles housing disrepair, medical negligence, cryptocurrency recovery and personal injury claims. As one of the fastest-growing firms in the sector, CEL Solicitors needed legal PR that could build public trust while breaking down the stigma that so often stops scam victims from coming forward.

Our approach

Through our campaigns, CEL Solicitors became the go-to voice covering scams in the national press, using the firm's expertise to raise awareness and sharing real case studies to encourage scam victims to seek help and eradicate the taboo and embarrassment of being scammed. As CEL Solicitors expanded their service areas, we supported them with national press coverage covering topics including housing disrepair, medical negligence, cryptocurrency recovery and personal injury.

The outcome

This has led to 1,500 pieces of coverage, including features in the Daily Mail, The Mirror, GB News and the Daily Express, as well as TV appearances on BBC Morning Live and ITV's Tonight programme. The work has built consumer trust at scale, positioning CEL Solicitors as the national authority on scams and keeping the firm front of mind whenever fraud stories hit the headlines.

Coverage highlights

Laura Hampson, Chief Marketing Officer at CEL Solicitors, said: "If you're looking for a PR agency that delivers exceptional results, then look no further than the team at marco/richards. They have worked alongside us, supporting us every step of the way. The team, who are among the nicest people you could hope to work with, have transformed our media profile, consistently securing fantastic coverage across the national press. I couldn't be happier with the service. It's superb."

Looking for PR that builds trust and breaks down stigma for your brand? Get in touch to talk about your next campaign.

  • 1,500 pieces of coverage
  • BBC Morning Live & ITV Tonight
  • National voice on scams
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