The challenge
Engineering Real Results (ERR) is a specialist trades training organisation, offering employer-endorsed qualifications in electrical, plumbing, renewables, welding and gas across practical training centres in the UK. Training both career-changers and industry professionals renewing their certifications, ERR wanted PR that could build brand awareness nationally, while showing potential applicants the training opportunities and career pathways a role in the trades can open up.
Our approach
We've covered trade careers, shared heating hacks and DIY warnings from top trades experts, giving ERR's specialists a platform to share practical, everyday advice alongside the case for a career in the trades.
The outcome
This has delivered 590 pieces of coverage and an audience reach of 17.7 million, with earned links carrying an average domain authority of 70+. Coverage has run across National World, the Daily Express, The Mirror, OK!, FE News, Ideal Home and regional titles including The Northern Echo, Edinburgh Live and the Oxford Mail.