Sectors / Ecommerce
National coverage timed to your trading calendar, and links that support your product and category pages in between. Results agreed in writing before we start.
Online retailers we've worked with.
Online shoppers don't need persuading to buy. They need to find you, trust you and pick you over the tab they've got open next to yours. National coverage gets your name in front of them and earns their trust, and the links that come with it help your pages compete in Google and AI search, where most of those decisions start.
We work to your trading calendar, keep you visible between the peaks and report on what the coverage did for your search, not just how many cuttings it produced.
Who we work with
Flowers, hampers, personalised gifts: a big share of your year is decided in a few weeks. We build each campaign around the occasions your customers shop for, so coverage lands in the gift guides and lifestyle pages before the rush, not after it.
Garden, homeware, DIY and interiors brands sell on advice as much as product. We turn your in-house experts into the people homes and gardens editors call for seasonal tips, from sowing in spring to rescuing a lawn after a heatwave.
Accessories sell on trust as much as style. We get your products into the edits and best-of lists, and back them with expert stories, from spotting a fake to caring for what you've bought, that give journalists a reason to mention you beyond the product itself.
Airport parking, currency exchange, new boilers: when you sell a service online, customers are trusting you before they've seen anything. We build that trust with coverage on the travel, money and consumer pages, and the practical advice those desks run every week.
Gifting
Timing national coverage to the biggest trading moments
A year-round lifestyle programme built around Valentine's Day, Mother's Day and Christmas: 2,456 pieces of coverage, 1,600 backlinks earned and 3.2bn opportunities to see over 32 months.
Read the Prestige Flowers case studyAccessories
Year-round visibility for the UK's largest independent online watch shop
Watch trends, expertise from an in-house watchmaker and advice on avoiding counterfeits: 395 pieces of coverage, 380 backlinks earned and 14.6m combined audience reach.
Read the Watches2U case studyHome and garden
Growing a lawn care brand's authority, one season at a time
Four seasons of digital PR and expert lawn care comment since 2023: 1,719 pieces of coverage, 1,516 backlinks earned and 15.5m opportunities to see.
Read The Grass People case study“The team at marco/richards really understands Prestige Flowers and the stories behind our brand. They’ve helped us connect with new audiences through meaningful press coverage, building recognition and trust across our key seasonal campaigns and everyday gifting occasions.”
“PR has helped us cut through a bustling market. Lawncare is crowded and it's easy to get lost in the noise. Still, marco/richards has helped us secure strong coverage in quality publications, with supportive backlinks. Expert commentary has been valuable.”
Coverage that lands after the rush is just reading material.
Valentine's, Mother's Day, Black Friday, Christmas, the first warm weekend of spring: we map your trading calendar, then work backwards so gift guides, trend pieces and deals round-ups carry your name in the weeks people are actually buying.
Long-lead magazines get pitched months ahead, the nationals in the run-up and reactive stories on the day. It's the rhythm behind Prestige Flowers' coverage across all three of its peak seasons, every year.
Readers trust an expert far more than an advert.
A watchmaker on how to spot a fake, a lawn specialist on fixing heatwave damage, a florist on making a bouquet last: practical advice gets shared, saved and searched for long after it's published.
We turn the knowledge inside your business into regular expert comment, so journalists start coming to you, and every piece puts your brand right next to the advice.
Your sales data knows things about the nation that nobody else does.
What Britain buys for Mother's Day, where watch theft is most common, when the nation starts worrying about its lawn: we turn your own sales and search data, surveys and Freedom of Information requests into stories national and regional desks will run.
And because the numbers come from you, nobody else can run the same story.
The page that sells isn't usually your homepage.
Category pages and bestsellers are where shoppers land and buy, and they're up against marketplaces and big retailers for the same searches. Earning editorial links to those pages, rather than just your homepage, is how we help them hold their own.
Our digital PR plans stories with a natural home for the link, whether that's a gift guide pointing to your bestsellers or advice pointing to the products it mentions, and each month we report on where those links land.
Online retailers and direct-to-consumer brands across gifting, home and garden, watches and accessories, travel, money and home services. Clients have included Prestige Flowers, Watches2U, The Grass People, Bed Kingdom, Boiler Central, Leftover Currency and ParkVia.
It can help, though PR isn't paid advertising and we wouldn't promise a sales figure. What it does well is build the awareness and trust that make people search for you, and earn the links that help your pages rank when they do. Prestige Flowers saw a 2.5x uplift in branded search at peak.
Earlier than you'd think. Many magazines put together their Christmas gift guides in the summer, so for the biggest peaks we start pitching months ahead. For Valentine's and Mother's Day, the autumn before isn't too soon.
No. Gift guides are earned like any other coverage: we pitch your products to the editors compiling them, with samples and the stories behind them. We never pay for editorial placements.
It can help. AI tools such as ChatGPT and Google's AI Overviews draw heavily on trusted publications, so brands that are regularly mentioned and linked from them give those tools more to find. Nobody can guarantee an AI will recommend you, but consistent coverage is one of the best things you can do about it.
Yes. We agree clear KPIs before a campaign starts, including set levels of media coverage, authoritative links and other agreed outcomes. If we don't deliver what we guaranteed, you don't pay.
Our fees depend on the length of the project, how much work is involved and what you want to achieve. We'll give you a clear figure after the free hour, once we understand your peaks and what's realistic.
No. We have teams in Manchester and London, but our ecommerce clients are based across the UK and our coverage runs in national and regional titles
An hour with a senior consultant. You'll leave knowing what coverage is realistic for you, which stories would land, and what it would cost.
