PR for ecommerce and retail brands
marco/richards works with ecommerce and online retail brands that need lifestyle press coverage timed around commercial moments, not just awareness for its own sake. The work is built around gifting seasons, sales periods and other peak trading windows, so coverage lands when it can convert into demand. Consultants come from national newsrooms, so campaigns are shaped around what lifestyle desks will actually run.
Coverage timed to trading calendars
Ecommerce brands live and die by peak trading periods, and press coverage that lands outside those windows is far less valuable commercially. We plan campaigns against the retail calendar, building creative hooks for the gifting seasons and sales moments that matter to a specific brand. That planning starts well ahead of the trading window itself, since lifestyle press works to long lead times and the strongest slots are booked in advance rather than pitched at the last minute.
That means the PR programme runs in step with the commercial calendar rather than as a separate workstream, with lifestyle press outreach built to land in the weeks that drive the most transactions.
From coverage to commercial demand
Lifestyle and gifting coverage only earns its keep if it converts, so we build campaigns with clear creative hooks that editors want to feature and that readers can act on. Consistent editorial links from that coverage also support organic search and branded search growth over time.
A programme that repeats every year
Ecommerce PR works best as a repeatable programme rather than a single push, because the same seasonal moments come round every year. Building that rhythm means each campaign benefits from what worked before, rather than starting from nothing each season.
Who we help
We work with online retail and ecommerce brands that trade around seasonal and gifting moments.
- Gifting and lifestyle ecommerce brands
- Online retailers with strong seasonal peaks
- Direct-to-consumer brands building branded search and organic authority
- Retail brands needing consistent lifestyle press relationships
- Ecommerce businesses that need a repeatable, year-round PR programme
Related work
Ecommerce PR FAQs
- How does PR help an ecommerce brand commercially?
- By timing lifestyle and gifting coverage to land in the weeks before peak trading moments, so awareness converts into demand rather than arriving after the buying window has passed.
- Do you build ecommerce PR as a one-off campaign or an ongoing programme?
- We build it as a repeatable programme tied to the retail calendar, since the same seasonal peaks recur every year and a consistent approach compounds results.
- Can ecommerce PR support search rankings as well as coverage?
- Yes. Consistent editorial links from lifestyle press coverage support organic and branded search growth alongside the direct commercial benefit of the coverage itself.
Other sectors
Talk to us about ecommerce PR
Email hello@marcorichards.co.uk and tell us about your brand's trading calendar. We will come back with an honest view of what a seasonal PR programme can achieve.