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PR Insights

What’s making the news, and what it means for your brand.

Our consultants on the stories worth paying attention to, from prime-time television to medical research, and how organisations can respond.

Here our PR experts share practical advice on media relations, digital PR and reputation, alongside commentary on developments in the sectors we work in. For agency announcements, client wins and coverage, see the Newsroom.

Healthcare & Wellbeing

Is it time to be more optimistic about dementia research?

For decades, dementia research was characterised by disappointment. Promising treatments failed in clinical trials, the biology of the disease remained frustratingly complex and, for many people diagnosed with Alzheimer’s disease, there was little prospect of altering its course.

28 September 2026 · Paul Gallagher

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