Insights
Embargo lifted: what six months on the dark side taught me
Five years in journalism taught me what makes a story land. Six months in PR has taught me how much work goes into getting it there.
20 October 2026 · Catherine Shuttleworth
PR Insights
Advice, insights and opinion from our team of consultants.
Here our PR experts share practical advice on media relations, digital PR and reputation, alongside commentary on developments in the sectors we work in. For agency announcements, client wins and coverage, see the Newsroom.
Insights
Deep into stoppage time: is it too late for Manchester City to save its reputation?
12 October 2026 · Johnny Greaney
Digital PR
Play the Game: How Brands Can Turn BBC Hit The Traitors Into Media Coverage
The celebrity version of The Traitors is back on our screens, bringing with it millions of viewers, daily headlines and plenty of ready-made opportunities for brands.
5 October 2026 · Amy Blyth
Healthcare & Wellbeing
Is it time to be more optimistic about dementia research?
For decades, dementia research was characterised by disappointment. Promising treatments failed in clinical trials, the biology of the disease remained frustratingly complex and, for many people diagnosed with Alzheimer’s disease, there was little prospect of altering its course.
28 September 2026 · Paul Gallagher