Sectors / Property
National, regional and property industry press coverage, expert comment on every market twist, and links that keep your pages competitive, with every target agreed in writing up front.
Everyone in Britain has an opinion on house prices, and newsdesks know it.
Property is one of the most read subjects in the national press: what's happening to prices, what the Budget means for buyers, how to add value before you sell. That appetite is an opening for any property business with something useful to say.
We turn your market knowledge, your transaction data and your people into stories for the personal finance, property and homes sections, and earn the links that keep your own pages competitive in search.
It's how We Buy Any Home became a regular voice in the property press, with year-on-year growth in coverage and reach.
Who we work with
Sellers and landlords choose who they trust with their biggest asset. Coverage that shows you know the local market and the national picture, from asking prices to new rules for landlords, gives them a reason to call you rather than the agent next door.
Launches, planning wins and market data need to reach buyers, investors and local communities. We find the angle that takes a development or a platform beyond the trade press and into regional and national coverage.
Your transactions tell a story about the market, often ahead of the official figures.
Asking prices being cut, how long homes take to sell, which areas cash buyers are moving into: we turn the data you already hold into indices and reports journalists come back to every quarter. For We Buy Any Home, that meant building the Property Markdown Index with Tytl.
Regular releases mean regular coverage, and every one is cited with your name and a link.
Interest rate decisions, Budget changes, stamp duty: property news breaks on a timetable, and so can your comment.
We brief your spokespeople before the big dates and send their reaction while journalists are still writing, then keep them in the mix between the headlines with practical advice homeowners search for, from what puts buyers off to the mistakes that knock money off a sale.
Over time, journalists stop needing a pitch and start ringing you.
Sellers search before they call.
'Sell my house fast', 'estate agents near me', 'new homes in Manchester': property searches are fiercely competitive, and earning coverage that links to the right pages is one of the ways to hold your own.
Our digital PR aims each story's link at your valuation, area or development pages rather than just your homepage, and every month you'll see which links landed and where they point.
Estate agents, cash buyers, lettings businesses, housebuilders, developers and property platforms. Our longest-running property client is We Buy Any Home, the UK cash property buyer.
Yes. PR for estate agents works best when it shows local expertise and national credibility at the same time: market comment for the regional press, data stories about your patch, and practical advice for sellers that earns links to your valuation pages.
Yes. Housebuilder PR covers launches, show homes, community stories and the planning process, taking developments into regional news and the national property pages. If a scheme meets local opposition, we can support you with the response as well.
Yes. Property platforms and proptech brands usually need two things: consumer coverage that builds trust with buyers, sellers or landlords, and trade press that reaches the industry. Data from your own platform is often the strongest story you have.
It can help, though PR isn't advertising and we wouldn't promise a number of listings or sales. Coverage builds the trust that makes sellers, buyers and landlords choose you, and the links that come with it help your pages compete in search.
Plenty. Quiet markets still produce stories: what's taking longest to sell, which home improvements actually add value, what new rules mean for landlords. We keep a calendar of planned stories so you're never relying on the headlines alone.
If coverage turns critical, from a planning row to a complaint that reaches the press, we handle the response with you: the facts, the statement and the journalists. It's the same crisis work we do across all our sectors.
Yes. We agree clear KPIs before a campaign starts, including set levels of media coverage, authoritative links and other agreed outcomes. If we don't deliver what we guaranteed, you don't pay.
Our fees depend on the length of the project, how much work is involved and what you want to achieve. We'll confirm a figure after the free hour, once we know what's realistic for your market.
No. We have teams in Manchester and London, but we gain clients media coverage across the whole of the UK.
You'll leave knowing what coverage is realistic for you, which stories would land, and what it would cost.
