PR for healthcare and wellbeing brands
marco/richards works with clinics, consumer health brands and wellbeing businesses that need coverage on national and regional health desks. The team includes Paul Gallagher, a former Health Correspondent at i Paper, and Lucia Binding, whose reporting has a strong focus on health and lifestyle stories. That means the strategy and the media contacts already sit inside the team, rather than being bought in.
Newsroom judgement on health stories
Health desks are cautious about claims and quick to spot a story built on weak evidence. Having led health coverage from inside a national newsroom, Paul Gallagher knows what a health editor needs before they will run a story: proper evidence, a clear public interest angle and a spokesperson who can stand behind it.
Lucia Binding brings the same instinct from her work across national and international news, where health and lifestyle stories have been a consistent focus. Together that experience shapes campaigns before they go out, not just how they are pitched afterwards.
Clinics and consumer health brands
Our work in this sector spans independent clinics that need to establish authority in a specific treatment area and consumer health brands that need to turn research into a story the public will read. Both routes rely on the same discipline: an accurate claim, a credible spokesperson and a hook that fits how health desks and lifestyle sections actually commission.
For clinics this often means briefing named clinicians as ongoing spokespeople so journalists have someone credible to call. For consumer brands it means translating clinical research or product data into stories that hold up under scrutiny.
Sensitive treatment areas
Some of our health clients operate in treatment areas where patients need reassurance and privacy matters. We handle those campaigns with the same care we would apply to a reputational issue, building trust through expert commentary rather than pushing for coverage that oversteps what patients are comfortable seeing associated with a treatment.
Who we help
We work with organisations across the health and wellbeing space, from clinical providers to consumer product brands.
- Independent and multi-disciplinary clinics building authority with regional and national health desks
- Consumer health and wellness brands with research or clinical data behind their product
- Specialist treatment providers that need patient-first, sensitively handled media coverage
- Wellbeing brands looking to build expert commentary programmes with named spokespeople
- Health businesses that need crisis support around a product or treatment issue
Related work
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VeinCentre
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Proton Therapy UK
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- Why is health and wellbeing a strength for marco/richards?
- Paul Gallagher was a Health Correspondent at i Paper before joining the team, and Lucia Binding's reporting has a strong focus on health and lifestyle stories. That gives us direct experience of how national health desks decide what to run.
- Do you work with clinics as well as consumer health brands?
- Yes. We support independent clinics building authority around a specific treatment, and consumer brands that need to turn product or research data into a story the public will read.
- How do you handle sensitive treatment areas in the press?
- We put patient trust first, briefing named clinicians as spokespeople and building coverage around expert commentary rather than claims that overstate what a treatment can do.
- Do you guarantee results for health and wellbeing clients?
- Yes, as with all our work we agree the outcomes at the outset, whether that is national coverage, expert commentary placements or search visibility, and build the programme to hit them.
Other sectors
Talk to our health and wellbeing team
Email hello@marcorichards.co.uk and tell us about your clinic or brand. We will come back with an honest view of what a health PR programme can achieve.