Sectors / Healthcare & Wellbeing
Healthcare PR campaigns for private clinics, hospitals, clinicians and health and wellbeing brands that deliver media coverage, backlinks and new patients.
Talk to us
Clinics and health brands we work with.
Most clinics and health brands are sitting on better stories than they realise: a treatment patients have never heard of, a trend in their own anonymised data, a consultant who can explain the morning's health headline in plain English. We find those stories and take them to national health editors, broadcasters and the local papers your patients actually read.
Our team spent years on national newsdesks, health stories included, so every pitch goes out with the evidence a health editor will ask for and nothing your clinicians can't stand behind. It's how we've worked with everyone from a single consultant in private practice to a national network of more than 40 vein clinics.
Who we work with
Every patient researches you before they call. We make sure what they find builds credibility and trust from the outset: your clinicians quoted in the nationals, your clinic on the health pages and your name above the competition in Google and recommended by ChatGPT, Claude, Perplexity and others.
Supplements, devices, nutrition and wellbeing products live or die on trust. We take the science behind your product and turn it into national health coverage, and get your experts quoted alongside the doctors and dietitians journalists already trust.
Healthcare & Wellbeing
Positioning VeinCentre as the UK's go-to authority on vein health
Healthcare & Wellbeing
Building brand awareness and digital authority for The Health Suite
Healthcare & Wellbeing
Raising global awareness of proton beam therapy
Healthcare & Wellbeing
Science-led consumer health storytelling
“We've been working with marco/richards for a few months now and have been extremely pleased with the results. The team has shown a deep understanding of our business and hit the ground running - we're already seeing them put The Health Suite on the map.”
“This is a crucial time for VeinCentre as we continue to expand our services across the UK. We've worked with marco/richards previously and have seen first-hand the exceptional results the team delivers, so I am delighted to be partnering with them again.”
“The PR coverage they secured was not only extensive but also high quality, exactly what we were hoping for. I’d highly recommend marco/richards to any brand looking for strategic, effective PR support.”
When a health story breaks, every news desk wants a clinician who'll answer the phone and explain it properly. We make that clinician yours, and we don't wait for the phone to ring.
We know which stories will run and what a journalist needs from an expert. We brief your consultants, watch the health agenda and file their comment while the story is still being written. Between the breaking stories, we make our own: patient data, seasonal health trends, awareness days, new treatments and the questions your clinic gets asked every week, pitched to the correspondents who cover them.
Do both for a year and journalists stop needing to be pitched and start ringing you. That's what happened for VeinCentre, whose specialists are now the nationals' first call on vein health, with 306 pieces of coverage to show for it.
Health and wellbeing is the most crowded category in the press. The brands and clinics that get through are the ones with proof, told by people who know how a health journalist thinks.
We take what's behind your product or treatment, the trials, the surveys, the clinical data, and write it the way a health correspondent will find it interesting. And we interview your patients behind the numbers: the woman whose varicose veins kept her out of the sea for twenty years, the man who travelled to Prague for a treatment the NHS couldn't offer. Handled with care and consent, one patient's story does more for a clinic than any advert.
Before a patient books, they search. Before they search, Google and ChatGPT have already decided which clinics to show them. That decision is heavily influenced by backlinks and citations from credible news sites.
Every story we place is built to do two jobs: reach readers today and earn a link from a high-authority health or news site that keeps working for years. Those links and citations are what lift your clinic above the competition in search, and they're what AI assistants read when someone asks "best vein clinic near me" or "is proton beam therapy available in the UK". Most PR agencies count articles. We count the links inside them, and we report on both.
Private clinics and clinic groups, consultants and GPs, consumer health and wellbeing brands, online pharmacies and healthcare providers. Some want national profile for their specialists, others want product coverage and links, others need help explaining a sensitive issue clearly.
Yes, indirectly and reliably. Patients research before they book. A clinic whose consultants are quoted in the national press and whose name appears on high-authority health sites is trusted before the first call. PR is not direct-response advertising, but it builds the credibility and search presence that decide who gets the enquiry.
Yes. We write within the advertising and health-claims rules that apply to your product or service and route anything clinical through your medical sign-off before it goes anywhere near a journalist.
Yes. Clinics with a local catchment need regional coverage; consumer brands usually want national and broadcast. Most programmes use both.
Yes. We agree clear KPIs before a campaign starts, including set levels of media coverage, authoritative links and other agreed outcomes. If we don't deliver what we guaranteed, you don't pay.
Contracts start from a minimum monthly retainer, agreed in the free hour once we know what coverage is realistic for you.
No. Our head office is in Manchester and we have a team in London, but we work with clinics and health brands across the whole of the UK.
An hour with a senior consultant. You'll leave knowing what coverage is realistic for you, which stories would land, and what it would cost.
