PR for legal sector brands
marco/richards works with law firms and legal sector brands that need coverage on national and regional press, alongside the trust that legal audiences expect. Legal is one of our three strongest sectors, alongside health and wellbeing and automotive. Amy Blyth has delivered national and regional media coverage across the legal sector, so the media contacts and the understanding of what legal press will run already sit inside the team.
Coverage that respects a technical subject
Legal stories need to be accurate as well as newsworthy, and getting that balance wrong risks both the coverage and the client's professional standing. Amy Blyth's experience delivering legal sector coverage means campaigns are built with that discipline from the start, rather than simplified to the point of being wrong.
That matters whether the story is a case-led piece, a regulatory comment opportunity or a wider consumer legal story that a national desk wants a solicitor's view on.
National and regional legal press
Legal coverage spans specialist trade press, regional press covering local firms and national press looking for expert comment on consumer or business legal issues. We build programmes that work across all three, depending on what a firm needs: profile, new business or authority in a specific practice area. A regional firm looking to grow instructions needs a different approach to a national firm defending its standing in a specific practice area, and the media plan should reflect that difference from the outset.
Positioning individual lawyers as spokespeople
Much of the strongest legal coverage is built around a named lawyer being briefed as an ongoing spokesperson for a specific area of law. We build that positioning deliberately, so journalists have a reliable, quotable expert to call rather than a generic firm statement.
Who we help
We work with law firms and legal brands that need press profile and expert commentary opportunities.
- Law firms building profile in a specific practice area
- Legal brands seeking national consumer legal coverage
- Firms wanting a named lawyer positioned as a media spokesperson
- Legal businesses needing regional press relationships
- Legal sector brands needing reputation support around a sensitive case
Related work
Legal PR FAQs
- Why is legal a strong sector for marco/richards?
- It is one of our three strongest sectors, alongside health and wellbeing and automotive, and Amy Blyth has direct experience delivering national and regional legal sector coverage.
- Can you position an individual lawyer as a media spokesperson?
- Yes. Much of the strongest legal coverage comes from a named lawyer being briefed as the ongoing expert voice for a specific practice area, and we build that positioning deliberately.
- Do you work with law firms on regional as well as national press?
- Yes. Legal coverage spans specialist trade press, regional press for local firms and national press looking for expert legal comment, and we build programmes across all three depending on the goal.
Other sectors
Talk to us about legal sector PR
Email hello@marcorichards.co.uk and tell us about your firm. We will come back with an honest view of what a legal PR programme can achieve.