Sectors / Legal
PR for law firms, solicitors and claims specialists.
Talk to us
Law firms and legal brands we've worked with.
The stories that work for law firms range from changes in the law to cases already in the news, and more often than not they're about people: the pensioner who lost her savings to a scam, the employee who didn't know she could claim, the couple behind a record divorce settlement. We find those stories in your caseload and put your firm's name next to them in the national press.
Most people only need a solicitor a handful of times in their lives, and when they do, they go with a name they've already seen somewhere they trust. Coverage puts you there first, and the links that come with it help lift your firm in Google and AI search, where the hunt for a solicitor now usually starts.
Who we work with
Scams, personal injury, housing disrepair, financial mis-selling. Claims firms often start with a trust problem, so we position yours as the consumer's champion instead: the firm that spots a new scam first and warns people about it. That's the firm journalists call first, and the one people remember when it happens to them.
Deals, senior hires, new offices and the work behind them. We get those stories into the business pages and the legal trade titles, and put your partners in front of the business owners and in-house lawyers who instruct firms like yours. Profile like that wins work and makes you the firm good lawyers want to join.
Your members judge you on whether they see you standing up for them. We turn your member surveys and consultation responses into news, and get your spokespeople heard when the profession is in the headlines, so the people you represent see it and so do the people making decisions about them.
When a case is already in the headlines, the story gets told with or without you. We work with your legal team to get your client's position reported fairly, field the press calls while your lawyers get on with the case, and keep the firm's own name out of the crossfire. We've been the reporters on stories like these, so we know how they unfold.
“If you're looking for a PR agency that delivers exceptional results, then look no further than the team at marco/richards. They have worked alongside us, supporting us every step of the way. The team, who are among the nicest people you could hope to work with, have transformed our media profile, consistently securing fantastic coverage across the national press. I couldn't be happier with the service. It's superb.”
“Working with marco/richards was one of the best marketing decisions we have made at Judge Law. Within weeks our comment was running across national and regional titles, with a single story picked up by eleven publications in one morning. That profile is what led CNN International to invite me on air live with Becky Anderson, followed by requests from Fox News and a Canadian radio station. I would recommend them to any law firm serious about building its profile.”
The fastest way into the national press is a lawyer who can explain, in plain English, what a judgment or a new law means for ordinary people.
We learn what your partners can speak to, watch the news list for those stories and file your comment while the desk is still writing. Speed is the whole game, and we used to be the ones setting the deadline.
We also prepare comment ahead of rulings and rule changes we can see coming, so you're quoted on the day, not the day after.
Claim volumes, case trends and what people are calling you about are stories nobody else can tell.
We turn the numbers your firm already holds into research the national press will run, with your name on it every time it's cited.
For CEL Solicitors, scam data became a standing source for BBC, ITV and the nationals, and 1,524 pieces of coverage followed.
Every practice area is a crowded search.
Personal injury, divorce, employment and conveyancing firms are all competing for the same searches. Links from established news sites are one of the signals Google uses to judge a page's authority, so where those links point matters.
We plan campaigns around the practice-area pages you want to grow, with stories designed to earn a link to that page rather than just your homepage.
Each month we report the links earned, the pages they point to and how those pages are performing in search, so you can judge the work on more than cuttings.
Sometimes the story is about your client. Sometimes it's about the firm.
Before a high-profile hearing, we plan the media side with your legal team: holding statements, briefings for the reporters covering it, and a clear line on what can be said while proceedings are live.
When the firm itself is in the news, whether it's a data breach, a regulatory investigation or a dispute with a former partner, we draft the statements, brief the reporters and make sure your clients and staff hear your side before they read anyone else's.
Law firms, solicitors and claims specialists, along with professional bodies and legal service brands. Clients have included CEL Solicitors, Judge Law, Eventum Legal and Easy Online Divorce. Some want a practice area known nationally, some want their partners quoted as go-to experts, and some need a sensitive case handled carefully in the press.
PR can help a law firm build awareness, strengthen trust and demonstrate its expertise through independent media coverage.
For firms operating in competitive practice areas, that can mean raising the profile of named lawyers, explaining complex legal issues clearly and becoming more visible when potential clients are researching who to instruct.
PR is not direct-response advertising and we would not guarantee new instructions, but strong media coverage can help establish the credibility and profile that influence how a firm is perceived and considered.
Yes. We work with law firms on both regional and national media campaigns.
For some firms, regional coverage is important because their clients and reputation are rooted in a particular area. For others, the priority is national visibility, expert commentary and building authority around a specific area of law.
Often, the strongest campaigns use both, with regional coverage supporting local profile and national media building wider recognition and credibility.
Yes. We agree clear KPIs before a campaign starts, including set levels of media coverage, authoritative links and other agreed outcomes. If we don't deliver what we guaranteed, you don't pay.
Contracts start from a minimum monthly retainer, agreed in the free hour once we know what coverage is realistic for you.
No. Whilst we have teams in Manchester and London, we work with firms across the whole of the UK.
Litigation PR is communications support around a live case: making sure your client's side is fairly reported, briefing journalists with the facts and context they need, and protecting the firm and the client from coverage that damages both. We handle it alongside a firm's ongoing legal PR or as a standalone brief.
Faster than most firms expect. One Judge Law comment was picked up by eleven publications in a single morning, and CNN International invited the firm's managing partner on air within weeks of starting with us.
An hour with a senior consultant. You'll leave knowing what coverage is realistic for you, which stories would land, and what it would cost.
