Sectors / Education
National, regional and specialist coverage for training providers, colleges and skills organisations, and trainers the national press turn to for advice.
The best education stories are never really about education.
They're about jobs, wages and family life: the skills shortages employers can't fill, the 40-year-old retraining for a new career, the parent weighing up an apprenticeship against university. Those are the stories national news desks want, and the ones prospective learners actually read.
We find those stories in your expertise, your learners and your data, then take them well beyond the education press, to the money, homes, lifestyle and regional pages where people deciding their next step will see them.
It's how Engineering Real Results' trades trainers became regular experts in the national consumer press.
Who we work with
Prospective learners are weighing you against rival providers, or against staying where they are. Stories about where your courses lead, told through your trainers and the people they've trained, give them a reason to choose you, and give employers a reason to send their staff.
Membership bodies, awarding organisations, careers platforms and edtech brands need to be heard when skills and training are in the news. We turn your research and your experts into the commentary journalists use when the jobs figures land or a policy changes, so employers and policymakers see you leading the debate.
Every newsroom needs people who can explain what's happening in education, and you already employ them.
Results days, revision season, the January career change, the latest row over apprenticeships or tuition fees: the education calendar is full of stories that need an expert to explain them. Away from the headlines, parenting, money and jobs pages want practical advice on everything from choosing a course to writing a CV.
We find what each of your people can speak to, then put them forward for the moments we know are coming and the stories that break without warning.
Each piece carries your name and, often, a line about the course behind the expert, which is how a piece of revision advice becomes a reason to look at your prospectus.
Enrolment trends, course demand and where your learners end up are stories only you can tell.
Which courses are seeing a rush of career-changers, how old your new starters are, how quickly your learners find work: we turn the figures you already hold into research that lands with national and regional news desks, and your name goes wherever the figures travel.
Where your own numbers run out, we add a commissioned survey or public data on jobs and wages, so the story holds up when a journalist starts asking questions.
Most learners start with a search, not a prospectus.
Someone thinking about retraining, whether in accounting, childcare or coding, will search for a course long before they book an open day, and the providers they find first are usually the ones they shortlist. Links from respected news sites are part of how Google decides which course pages to trust.
So we build digital PR campaigns around the pages that matter to you: individual courses, training centres, and funding and career-change guides. The expert comment and data stories above are written so the link points to one of those pages, not just your homepage.
Every link goes into your monthly report against the course it supports, so you can see which parts of your prospectus the coverage is reaching.
Training providers, further education colleges, apprenticeship providers, awarding bodies, skills and membership organisations, and edtech and careers brands. Our most established education client is Engineering Real Results, the trades training provider, but the approach works for any organisation with expertise people want to hear.
It can help, though it isn't direct-response advertising and we wouldn't promise enrolments. What coverage does is put your trainers and courses in front of people considering a change, in titles they already trust, and gives them a reason to look you up.
Usually, yes. Engineering Real Results trains electricians, plumbers and gas engineers, and its experts have appeared in the Daily Express, The Mirror and Ideal Home by answering everyday questions readers actually have. The skill is finding the consumer angle in specialist knowledge.
Education has a busy calendar: January, when people resolve to change career; National Apprenticeship Week in February; results days in August; and September enrolment. We plan stories around those moments and keep a steady flow of expert comment in between, so you're not invisible for the rest of the year.
Yes. We agree clear KPIs before a campaign starts, including set levels of media coverage, authoritative links and other agreed outcomes. If we don't deliver what we guaranteed, you don't pay.
Our fees depend on the length of the project, how much work is involved and what you want to achieve. Most clients retain us on a long-term basis but we also work on one-off campaigns, too.
No. We have teams in Manchester and London, but we work with businesses right across the UK generating national, regional and local media coverage
You'll leave knowing what coverage is realistic for you, which stories would land, and what it would cost.
