Education PR agency for training providers and skills organisations
marco/richards works with training providers, skills organisations and businesses in education to build their profile, position their experts as trusted voices and earn credible media coverage.
Our team is made up of former journalists, so we know what makes an education story interesting beyond the sector itself, from careers and skills shortages to workplace trends, practical expertise and the changing jobs market.
We turn that expertise, insight and data into stories that work for national, consumer, business, regional and specialist media.
Education PR in action
Our work with Engineering Real Results shows what happens when specialist expertise is turned into stories journalists can use.
Engineering Real Results is a specialist trades training organisation offering employer-endorsed qualifications across electrical, plumbing, renewables, welding and gas.
We have helped make its trades specialists trusted media voices, using expert commentary, practical advice and stories around careers in the trades to reach audiences far beyond the education sector.
What is education PR?
Education PR turns the knowledge, people and stories inside an organisation into credible media coverage.
For a training provider or skills organisation, that might mean building the profile of its experts, raising awareness of qualifications, using data to highlight a skills shortage, responding to changes in the jobs market or showing where a particular route into training can lead.
The strongest stories rarely matter only to the education sector. They connect with wider issues around jobs, salaries, careers, apprenticeships, retraining and the skills employers need.
And because the coverage is earned rather than bought, the story and the expertise behind it have to be strong enough for an independent journalist or editor to publish.
How we deliver education PR campaigns
We start with the in-house expertise, data and stories already inside the organisation.
That might mean turning a specialist into a regular source of expert commentary, using internal data to identify a wider trend, reacting quickly to news around jobs and skills, or finding a human story that gives journalists a reason to care.
We then shape those ideas for the publications and journalists most likely to use them, from national news and consumer desks to business, regional and specialist education media.
Where digital PR is part of the brief, the coverage and authoritative links we earn can also support search visibility, drive referral traffic and give AI platforms more credible third-party sources to draw on.
The kinds of education stories we work with
The strongest education stories often have relevance far beyond the education sector.
Careers, skills shortages, retraining, salaries, apprenticeships, qualifications, workplace trends, practical expertise and changes in industry can all become stories for much wider national, consumer, business and regional audiences.
Our job is to find the angle that makes specialist knowledge relevant beyond the sector itself.
Education PR FAQs
- What kind of education organisations do you work with?
We work with organisations across education, vocational training and skills.
The strongest fit is usually an organisation with genuine expertise, useful data or people who can contribute to wider conversations around careers, training, skills shortages and the changing jobs market.
Our work with Engineering Real Results, for example, has involved turning trades specialists into trusted media voices on careers, practical advice and issues affecting skilled professions.
- Can education PR help attract new learners?
PR can help raise awareness of a training provider, course or qualification and build trust through independent media coverage.
It can also help prospective learners understand the expertise behind an organisation, the career opportunities available and where particular training or qualifications could lead.
PR is not direct-response advertising and we would not guarantee applications or enrolments, but strong media coverage can put an organisation in front of a much wider audience and give people more reasons to find out about it.
- Can you guarantee education media coverage?
Yes. We agree clear KPIs before a campaign starts, including set levels of media coverage, authoritative links and other agreed outcomes.
We guarantee media coverage within the first four weeks. We never pay for editorial coverage or disguise sponsored content as PR. Our guarantees are based on creating stories we believe are genuinely strong enough to be published and continuing to work until we deliver the agreed result.
If we don't deliver what we guaranteed, you don't pay.
Other sectors
Talk to us about education PR
Tell us about your organisation, your expertise and what you want to achieve. We’ll give you an honest view on where the strongest stories are, what journalists are likely to care about and what we think a PR campaign can deliver.