PR for automotive brands
marco/richards works with automotive and motoring brands that need sustained national and regional coverage rather than one-off stories. Automotive is one of our three strongest sectors, alongside health and wellbeing and legal. The work is built on data-led stories and expert comment, run as a rolling programme rather than a single campaign.
Data-led stories for motoring desks
Motoring and consumer press run on data: fuel costs, ownership trends, running costs, market shifts. We build campaigns around that kind of story, giving journalists a reason to cover a brand beyond a straightforward product mention. Comparison data across the wider market also gives a brand a legitimate reason to comment on industry-wide trends, not just its own products, which broadens the range of publications willing to run a piece.
Because the team is made up of former national journalists, the stories are shaped the way a newsdesk would want them: a clear angle, a defensible figure and a spokesperson who can back it up.
Sustained coverage, not a single spike
The strongest automotive results come from a rolling programme rather than a one-off launch push. That means regular data releases, seasonal hooks and expert comment opportunities that keep a brand in front of national and regional motoring press over time.
This sustained approach is also what builds the search authority benefit of PR: a steady flow of high-authority coverage and links, rather than a single peak that fades.
Search visibility from motoring coverage
Automotive is a category where organic search matters as much as brand awareness, so we treat digital PR as part of the same programme as traditional media relations. Coverage on trusted motoring and consumer titles builds the kind of authority that supports rankings and visibility in AI-generated answers.
Who we help
We work with automotive and motoring brands that need ongoing press and digital authority.
- Car leasing, finance and ownership brands
- Automotive retailers and dealer groups
- Motoring data and comparison brands
- Aftermarket and vehicle service brands
- Automotive brands that need expert commentary programmes for national motoring press
Related work
Automotive PR FAQs
- Why is automotive a strong sector for marco/richards?
- It is one of our three strongest sectors, alongside health and wellbeing and legal, and the work is built on data-led stories that motoring and consumer press want to run.
- What kind of automotive stories get coverage?
- Stories built on defensible data, such as running costs, ownership trends or market shifts, tend to land best with motoring and consumer desks, especially when backed by a spokesperson who can stand behind the figures.
- Does automotive PR help with search visibility?
- Yes. A rolling programme of coverage on high-authority motoring and consumer titles builds the kind of editorial links and authority that support search rankings and visibility in AI answers.
- Do you guarantee results for automotive clients?
- Yes. We agree the outcomes at the outset, whether that is national coverage volume, link authority or organic growth, and build the programme around hitting them.
Other sectors
Talk to us about automotive PR
Email hello@marcorichards.co.uk and tell us about your brand and goals. We will come back with an honest view of what a motoring PR programme can achieve.