What kind of automotive businesses do you work with?

Leasing brokers, dealer groups, car and van retailers, motoring insurance and finance brands, EV charging, parts, accessories, aftermarket and motoring apps and services. If your customers are drivers, we can get you in front of them.

Can PR help a leasing company or dealer win customers?

Yes, and the evidence is on this page. Customers research before they buy or lease. A brand that's quoted in the nationals and appears on high-authority motoring sites is trusted before the first click, and the links that coverage earns are what lift your commercial pages in search. PR is not direct-response advertising, but it's how Select Car Leasing built the authority behind its organic growth.

Do we need our own data to do data-led PR?

It helps, but no. We build stories from your own figures where you have them and commission surveys or analyse public datasets where you don't. Most of our motoring stories use a mix of both.

Do you work with motoring brands on regional as well as national press?

Yes. Dealer groups and retailers with a local catchment need regional coverage; leasing and consumer brands usually want national and specialist motoring titles. Most programmes use both.

Do you guarantee results for automotive clients?

Yes. We agree clear KPIs before a campaign starts, including set levels of media coverage, authoritative links and other agreed outcomes. If we don't deliver what we guaranteed, you don't pay.

How much does automotive PR cost?

Contracts start from a minimum monthly retainer, agreed in the free hour once we know what coverage is realistic for you.

Do you only work with motoring brands in Manchester and London?

No. Our head office is in Manchester and we have a team in London, but we work with automotive businesses across the whole of the UK.

Sectors / Automotive

We're an automotive PR agency that drives results, and every campaign comes with its own warranty.

National, regional, local and trade headlines, high-authority links and a spokesperson the motoring press rings first. We keep our clients in the fast lane.

Talk to us

An orange Audi sports car photographed from a low angle outside a dealership

Our experience in this sector

Automotive PR campaigns for leasing brokers, dealers, motoring brands and services that deliver coverage, backlinks and customers.

Motoring stories that win national headlines, and the links that influence where you appear in Google and AI search.

Motoring is one of the most crowded beats in consumer news. Leasing brokers, dealer groups, insurers and car brands are all chasing the same motoring and money desks, and most of what lands in their inboxes never gets opened.

At marco/richards, our automotive PR is built on the stories those desks actually run: original data on the cost of driving, fast expert comment when motoring news breaks, and seasonal research timed to the moments drivers are paying attention. That gets brands into the national press, the consumer and money titles and the specialist motoring media. It also earns the editorial links behind organic growth.

It's how we've kept clients like Select Car Leasing at the front of the motoring news agenda since 2018, with more than 10,000 pieces of coverage in titles including The Guardian, the Daily Mail and This is Money.

Who we work with

From the forecourt to the app store

Leasing brokers, dealer groups and car retailers

Someone choosing a lease or a used car is about to commit thousands of pounds, often on finance, to a company they've never dealt with. So they check you out first. We make sure they find something worth finding: your name in titles they trust, spokespeople the press keep coming back to, and links that push your deal and model pages up for the searches that sell cars. For dealer groups, that means local papers in the towns you trade in, not just the nationals.

Motoring brands, products and services

Insurance, finance, EV charging, parts, accessories, aftermarket and apps. Most drivers don't think about any of these until they need one. By then they're searching, or asking an AI assistant which to choose, and our job is making sure the answer already includes you. We tie your brand to the questions drivers are asking anyway, from law changes and price rises to how far an EV really gets on a cold morning, and get it into the coverage they read before they buy.

Our automotive PR work in action.

Automotive

Select Car Leasing

Thought leadership that drives headlines nationally, regionally and locally

Stories pitched straight to motoring and consumer desks, week in, week out, each one built to send a link back to Select Car Leasing's commercial pages.

Read the Select Car Leasing case study

Under the bonnet: how our automotive PR works

Data stories that set the motoring news agenda

A strong motoring data story doesn't only run once. Broken down by region, one study can land in the nationals, regional titles up and down the country and the trade press on the same day, then keep getting quoted for years.

We build that research from what you already hold or, if the numbers don't exist yet, we commission surveys or find the data through FOI requests to the likes of the DVLA.

Our data stories for clients become reference points, earning links and citations long after launch day.

A UK motoring data study built from client data, surveys and Freedom of Information requests, spreading into national, regional and trade coverage and still quoted years later

Your experts, quoted the moment motoring news breaks

Fuel duty, clean air zones, EV grants, a manufacturer recall. When the story breaks, every desk wants an expert who'll pick up the phone and explain it in plain English.

We brief your spokespeople, watch the motoring and consumer agenda and send out your commentary while the story is still being written. Between the breaking stories, we prepare ahead of the Budget, the seasonal price changes and the policy announcements we can see coming, so you're quoted on the day.

It's part of our always-on press office approach that means journalists know they can rely on our clients to give relevant and speedy expert analysis.

Journalist interviewing a motoring expert beside a car

Digital PR that counts the links, not just the citations

News moves quickly - but Google always remembers the links.

We build links to your homepage and to the pages that need the authority most, finding news stories that give journalists a genuine reason to link to them.

Even mentions without a link help, because citations on their own feed the picture AI tools build of your brand.

Most agencies report on articles. We report on the links inside them too: how many, from where, pointing at which pages, and what's moved in your rankings as a result.

Motoring coverage on the left linking through to a dashboard of links earned and search results rising up the page, with a phone conversation on the right

Automotive PR FAQs

What kind of automotive businesses do you work with?: Leasing brokers, dealer groups, car and van retailers, motoring insurance and finance brands, EV charging, parts, accessories, aftermarket and motoring apps and services. If your customers are drivers, we can get you in front of them.
Can PR help a leasing company or dealer win customers?: Yes, and the evidence is on this page. Customers research before they buy or lease. A brand that's quoted in the nationals and appears on high-authority motoring sites is trusted before the first click, and the links that coverage earns are what lift your commercial pages in search. PR is not direct-response advertising, but it's how Select Car Leasing built the authority behind its organic growth.
Do we need our own data to do data-led PR?: It helps, but no. We build stories from your own figures where you have them and commission surveys or analyse public datasets where you don't. Most of our motoring stories use a mix of both.
Do you work with motoring brands on regional as well as national press?: Yes. Dealer groups and retailers with a local catchment need regional coverage; leasing and consumer brands usually want national and specialist motoring titles. Most programmes use both.
Do you guarantee results for automotive clients?: Yes. We agree clear KPIs before a campaign starts, including set levels of media coverage, authoritative links and other agreed outcomes. If we don't deliver what we guaranteed, you don't pay.
How much does automotive PR cost?: Contracts start from a minimum monthly retainer, agreed in the free hour once we know what coverage is realistic for you.
Do you only work with motoring brands in Manchester and London?: No. Our head office is in Manchester and we have a team in London, but we work with automotive businesses across the whole of the UK.

Book a free, one-hour consultation with our team

You'll leave knowing what coverage is realistic for you, which stories would land, and what it would cost.

Book a free discovery call 0161 826 0121

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