The challenge
Judge Law is a full-service law firm founded in 2016 by Simarjot Singh Judge, with offices in Windsor and London. It acts for clients across the UK in family law and divorce, neighbour disputes, property and conveyancing, wills and civil litigation.
Despite that breadth, the firm had no media profile and no relationships with the journalists who decide whose comment makes the final cut. The brief was to establish Simarjot and his team as expert legal voices, and to earn links that would build the authority of Judge Law's website.
Our approach
Over four months, we ran a mix of traditional PR and digital PR built around Simarjot's legal expertise. We matched the firm's practice areas to the questions people were already asking: whether AI-written wedding vows could affect a marriage, the hidden risks of mirror wills, painting your side of a neighbour's fence, parking outside your own home and what renters may be owed by their landlord.
Celebrity and royal stories gave the firm its widest reach. When the Beckham family's dispute went public, Judge Law explained the legal side for Hello! and SPORTbible. Then, in February 2026, Andrew Mountbatten-Windsor was arrested, and we put Simarjot's analysis in front of journalists as the story broke: what a charge of misconduct in public office means, why it is so hard to prove and what happens next. His comment ran in the Daily Mail, The Telegraph, The Independent and the Daily Express, and internationally on Fox News.
Because the brief included links, we prioritised outlets that credit their sources with a link, so each piece of comment strengthened Judge Law's website as well as Simarjot's profile.
Results
In four months, the campaign earned 146 pieces of coverage, around 37 a month, with a combined audience reach of 22.7 million. One story alone was picked up by 11 publications in a single morning.
The coverage earned 123 backlinks from sites with an average Moz Domain Authority of 70. Most visibly, the profile it built led CNN International to invite Simarjot on air live with Becky Anderson to discuss Andrew Mountbatten-Windsor's arrest, followed by interview requests from Fox News and a Canadian radio station.
