The challenge
Judge Law is a full-service law firm founded in 2016 by Simarjot Singh Judge. The firm has offices in Windsor and London and acts for clients across the UK, covering everything from family law, divorce and neighbour disputes to property, conveyancing and civil litigation.
That breadth of expertise gave us plenty to share with the press, but the firm had no media profile to speak of and no relationships with the journalists who decide whose comment runs. Simarjot tasked us with building the firm’s reputation in the media, ensuring they were leading the news agenda.
Our approach
We positioned Judge Law's solicitors as trusted commentators across a wide mix of trending topics, from royals and celebrity family fallouts to AI, relationship advice and renters' guidance, giving journalists an expert voice for whatever story was breaking that week. Every comment was written to a newsroom's standard and filed before the deadline, so editors learned they could rely on Judge Law when a story moved.
The outcome
That approach earned Judge Law 146 pieces of coverage and an audience of 22.7 million, with features in major UK and international publications. One story was picked up by eleven publications in a single morning. That profile led CNN International to invite Simarjot Judge on air live with Becky Anderson to discuss the arrest of Andrew Mountbatten-Windsor, followed by requests from Fox News and a Canadian radio station.
