The challenge
The Health Suite is a private healthcare provider in Leicester, offering more than 250 services under one roof, from private GP appointments and diagnostics to specialist clinics, wellness therapies and aesthetic treatments. It was founded by two doctors and a consultant osteopath who set out to build an integrated medical centre in their hometown.
In a crowded market, the team wanted two things from PR: to make its doctors and services better known across the city and beyond, and to earn the authoritative online coverage and links that help a clinic get found in search.
Our approach
We run an always-on press office for The Health Suite. When a health story breaks, its doctors and specialists supply expert comment and we get it to journalists while the news is still live.
Alongside that reactive PR, we create consumer health features built on the clinic's specialisms and pitch them to national, lifestyle and regional titles, including The Independent, Daily Mail, Metro, The Mirror, HuffPost UK, Men's Health, Stylist, Woman & Home, OK! and the Leicester Mercury.
Digital PR ties it together. Editorial backlinks from trusted publications help build the website's authority in search, so the same piece of coverage can raise the team's profile and help patients find them.
The outcome
In ten months, marco/richards has earned The Health Suite 617 pieces of coverage and 564 backlinks.
The effect shows where most patients begin: in search. The business now ranks number one for three priority local terms, and its domain authority rose by 10 points within six months.
For a provider whose patients usually start by looking for services nearby, a national profile paired with stronger local rankings is exactly the result we set out to achieve. The campaign is ongoing, with new coverage landing every month.
