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Health & Wellbeing

The Health Suite

Building brand awareness and digital authority for The Health Suite

A brand-awareness and SEO health PR programme that grew domain authority by 10 points and put The Health Suite in major national and lifestyle titles.

The Health Suite brand awareness and SEO health PR case study by marco/richards agency

Campaign Statistics

543

Pieces of coverage

DR 70+

Average authority of earned links

The challenge

The Health Suite is a private healthcare provider in Leicester, offering more than 250 services under one roof — from private GP consultations and diagnostics to specialist clinics, wellness therapies and aesthetic treatments. Founded by two doctors and a consultant osteopath who set out to build an integrated medical centre in their hometown, the practice puts patient care at the forefront of everything it does, treating the whole person rather than isolated symptoms.

With the private health sector expanding fast, The Health Suite wanted a partner who could keep them front of mind across the Leicester region, while also growing their SEO and domain authority online.

Our approach

This is the bread-and-butter health PR work that keeps The Health Suite front of mind for potential patients and builds the kind of broad awareness that no single article can achieve alone. Just as important as the volume is the variety: coverage has run across major reach titles as well as a strong spread of other outlets, which between them boost the brand's local search visibility from multiple angles rather than relying on one or two sources.

The outcome

Since the partnership began, The Health Suite's domain authority has grown by 10 points in the first six months, and the brand now ranks number one for three key local search terms — a strong signal that the visibility work is translating into commercial impact where it matters most.

The brand-awareness work is doing exactly what it should: broad reach, rising authority and a firm grip on the local searches that matter most commercially. The next step is to build on that foundation, sharpening our approach to keep driving both reach and authority as the partnership grows.

Dr Dominic Greenyer, GP and director of The Health Suite, said: "We've been working with marco/richards for a few of months now and have been extremely pleased with the results. The team has shown a deep understanding of our business and hit the ground running - we're already seeing them put The Health Suite on the map."

Looking for PR that keeps delivering results your brand will want to repeat? Get in touch to talk about your next campaign.

  • 543 pieces of coverage
  • Domain authority +10
  • 18.4m audience reach
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