VeinCentre

VeinCentre is the UK's largest vein care provider, with more than 40 clinics nationwide offering minimally invasive treatments for varicose veins, thread veins and venous leg ulcers. Founded by a vascular consultant 20 years ago and responsible for more than 50,000 procedures to date, VeinCentre needed a partner who could build trust and footfall in the local communities around each clinic, while establishing the brand as a nationally recognised authority on vascular health.

Since 2022, marco/richards has been the team behind that mission — and VeinCentre keeps returning to us, campaign after campaign, whenever they need to make a mark.

We positioned VeinCentre's specialists as the go-to voices on varicose veins — sought out by journalists for expert comment on symptoms, pain management, treatment options and vascular health more broadly. Real-life patient stories ran alongside this expert commentary, giving the coverage a human face that helped it land with editors and resonate with readers, while building trust and credibility with prospective patients weighing up treatment.

Locally, we made sure each clinic opening was newsworthy in its own right, targeting the regional and local publications that reach the people who actually walk through the door. That combination of national health PR and targeted local PR meant the coverage reached both a broad audience and real potential patients close to home.

The strategy earned VeinCentre features in the Daily Mail, The Mirror, Daily Express and The Sun, reaching more than 15 million people and cementing the brand's reputation as a trusted authority in vascular health. That national press coverage also delivered a strong lift in high-quality backlinks, strengthening VeinCentre's search visibility and long-term SEO performance alongside the immediate PR reach.